How do you make an email feel like an experience?
Uber challenged me to create special edition EDMs for Uber One that stood out and captured the magic of moments like Valentine’s Day and Christmas. Sometimes inspired by existing visuals, but often starting from scratch, I used AI tools like MidJourney and DALL-E to craft bold concepts.
The final designs were a seamless blend of AI imagery, found visuals, and custom illustrations, all brought to life in Photoshop—turning ordinary emails into extraordinary experiences.
Client
Uber One
What was delivered
EDM design
AI Image generation
No jokes here. Just Uber One.
For April Fools’ Day, Uber One wanted to stand apart from the predictable gags. The concept? A sharp visual statement: the Uber One logo, adorned with a classic red comedy nose—cut off mid-frame. A clever twist, signalling their no-nonsense approach to a day that’s become all too clichéd.
A ride worth sharing
To promote Uber Pool, we captured the universal pain of missing the bus—awkward sprints, public embarrassment, and the dreaded sight of taillights disappearing. The visuals? Seamless composites that merged Uber’s signature illustration style, AI-generated elements, and the brand’s vibrant color palette, all grounded in an unmistakably Australian setting. A perfect blend of style and story, turning missed buses into a compelling reason to share the ride.
Love, delivered.
For Valentine’s Day, Uber wanted to showcase Uber One as the ultimate gift. Inspired by the logo’s golden circle, I reimagined it as a proposal ring—a bold symbol of commitment presented in a classic ring box. To amplify the message of gifting, I also transformed the logo into a key ring, echoing the text’s playful mention of “gifting a van.”
Two striking visuals, one unforgettable gesture.
Carolers. And everything else you’d want.
For Uber One’s Christmas campaign, the visuals needed a festive touch to complement the carolers singing at the doorstep. I crafted a playful series of carol books and a bowl of carrots for Rudolph, brought to life with AI. To make the EDM truly special, I hand-designed charming knitted patterns—featuring carrots, Uber Eats bags, sheet music, and carol books—channelling the kitschy warmth of Christmas sweaters—festive, fun, and unmistakably Uber.
