What it means to own a home in Australia is changing. Local aims to revolutionise Australian perspectives on housing by constructing and administering build-to-rent apartment communities.
The team at Landor & Fitch created a brand identity that embodied Local's commitment to fostering inclusive, community-centred, and socially-inspired environments.
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This project was created while I was Creative Director at Landor & Fitch.
Client
Local: Residential
Agency
Landor & Fitch
What we delivered
Brand strategy
Brand identity
Creative team
Julius Cruickshank, CD
Josh Sobel, DD
Chiara LaRosa, SD
Creative workshops
In collaborative workshops with the Local team, we honed in on the optimal direction to steer the visual identity, identifying the most effective path to bring the brand strategy to life.
Presenting the Capsule System
This system features capsules arranged playfully yet purposefully, designed to thrive when they eac claim their distinct space. They come close enough to establish a connection but maintain an optimal distance to respect individuality, much like considerate neighbours.
Our core messages will be communicated in dyadic expressions, mimicking a neighbourly exchange. This further amplifies the communal ethos of the brand, underlining the mutual respect and interconnectedness intrinsic to a thriving community.
