K9 Legal is a law firm that specialises in the legal issues people face when their pet manages to get them into trouble with their local council or neighbours.
The Judge’s Gavel and a Dog’s bone intersect to suggest K9 Legal as the place to go when your dog and legal issues come together. Where the symbols’ cross they mix and become transparent, describing the openness and transparency of the practice.
The Dog Tag
As a promotion, an enamel tag was created for clients to attach to the collar of their dog. One side featured the logo and the other displayed the name of the ‘Dog’s lawyer’ and their details.
To ensure consistency of brand, a comprehensive style guide was developed and presented to the client at the end of the project. Details from colour swatches to pixel perfect logos for social usage were displayed.
We even created a Scottish tartan out of the logo for those times when you must have a Scottish tartan.