Charlotte Wahrendorf is a Danish weaver and textile artist who specialises in cotton and lambswool.
The Logo Framework
With the logo, I wanted to depict the art of weaving right in the middle.
While 'CW' are already Charlotte's initials, they are also the first letters of cotton and lambswool, the two primary sources of material. The two letters are woven together to make the final logo.
Fonts and Colours
Since Charlotte is Danish, the colours chosen are based on the traditional Danish colours - but with a twist. In place of red, I wanted 'week old watermelon' and in place of white: 'Århus clay'.
The font 'Tribute' worked as a warm contrast to the precise lines of the mark.
Imagery and Applications
The two chief sources of material that Charlotte works with are lambswool and cotton. Pictures of these subjects were used in promotional material and applications.