The Play Revolution

Play is one of the most effective tools for keeping human relationships fresh and exciting. Playing together for the fun of it brings joy, vitality and resilience. 
 
The Play Revolution is an energetic team that are trained to go into any workplace that is suffering from disconnection and staff friction and help them out of it through activities, creativity and play.
The Play Kit
 
The brand for The Play Revolution needed to be much more than just a traditional logo. We wanted to create a tool that was playful and encouraged creativity while also being recognisable as The Play Revolution. 
 
This is how we came to develop the Play Kit.  
 
The Play Kit is a system of pieces—much like Meccano pieces—that can be joined together to form shapes. These connections represent the connections within a workplace that The Play Revolution is helping their clients repair. 
Icons built on the Play Grid.
There is a strict yet simple formula for creating the Play Kit pieces — as illustrated below. Keeping within these guidelines delivers a consistency of brand, while also allowing a great deal of creativity in application.
We achieved a combination of playfulness and creativity while still having a strong brand that would be taken seriously by a crew of 50 lawyers who were being asked to play an egg and spoon race.
Logo 
 
The final logo was built following the Play Tool Kit rules within a strict grid. 
Grid structure used for logo.
Guidelines
AGDA Awards Finalist 2015 / Branding
Kelly Geddes
BrandingWeb Design
Kelly Geddes is an internationally acclaimed fashion photographer.
Drury Lane Eatery
BrandingIllustration
Drury Lane Eatery is a boutique café and kitchen in Port Macquarie, Australia
Mesh
Branding
Mesh is an illustrious Sydney PR Agency led by Suyin Cavanaugh (formerly of Cav Con).
Drivetime
BrandingInteraction DesignUI/UX
Drivetime is an exciting new app that reads aloud your news headlines, emails and tells you about oncoming traffic camera information as you drive.
My Sweet Cuisine
BrandingTypography
My Sweet Cuisine is a French Pâtisserie in Bondi Beach.
BetEasy
BrandingTypography
BetEasy is Australia's last wholly owned Australian bookmaker.
The Cloud Made Simple
Art DirectionIcon DesignWeb Design
HP wanted simplicity. They got dot-to-dot drawings.
Make Your Data Center a Cloud Contender
Art DirectionWeb Design
K9 Legal
Art DirectionBrandingCreative Direction
An identity for dog lawyers. True.
The Game Just Changed
Branding
The only major Australian-owned wagering company in a landscape dominated largely by European players.
Back to Top