The Game Just Changed

The only major Australian-owned wagering company in a landscape dominated primarily by European players. Crown Resorts took ownership of 67% of the company after James Packer bought into BetEasy late 2014.

I had designed the branding for BetEasy previously, so being a part of the brand's evolution was incredibly exciting. This branding project was undertaken while working as Creative Director at Love Agency in early 2015.
The Marriage 
The limitations were really set by Crown as their famous name was now being leveraged. The Crown Spray must be included, but in a respectful manner - this was the first time that Crown had allowed their beloved Spray to be used outside of the Crown logo.
It was important to combine the premium character of Crown with a young, modern approach. 
The Game Just Changed
The television campaign focuses on the connection between sport and technology, highlighting “wagering’s most advanced mobile app.”
The Mark 
Considering that the service is exclusively experienced through a website and an Android and iOS app, it was vital that a Mark be created that would perform well at small sizes.
Charlotte Wahrendorf
Logo designed for a Danish weaver specialising in cotton and wool.
BetEasy is Australia's last wholly owned Australian bookmaker.
The Cloud Made Simple
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HP wanted simplicity. They got dot-to-dot drawings.
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K9 Legal
Art DirectionBrandingCreative Direction
An identity for dog lawyers. True.
Drury Lane Eatery
Drury Lane Eatery is a boutique café and kitchen in Port Macquarie, Australia
The Play Revolution
The Play Revolution go into any workplace that is suffering from disconnection and help them out of it through activities, creativity and play.
Mesh is an illustrious Sydney PR Agency led by Suyin Cavanaugh (formerly of Cav Con).
Make Your Data Center a Cloud Contender
Art DirectionWeb Design
Kelly Geddes
BrandingWeb Design
Kelly Geddes is an internationally acclaimed fashion photographer.
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