The Cloud Made Simple

HP came to Elastic Digital to create a site that would describe their Converged Infrastructure Platform. This platform allows all the independent devices in your data center to work together.
The site needed to speak to three specific verticals; Healthcare, Government and Finance.
We pitched the concept of working with ‘dot-to-dot’ drawings to visually describe convergence. At first these drawings seem like a random placement of dots and numbers on a page until you draw a line between them to form a picture. This idea was applied to the three verticals. Upon opening each page, the dots are connected and the relevant image is formed – a pill for Healthcare, a building for Government and a piggy bank for Finance.
Final Designs
'Dot-to-dot' icon family
The 'dot-to-dot' concept was also applied to all details of the design. All icons were created in this style and even the HP logo in the corner became a dot with its own number and line.
BetEasy is Australia's last wholly owned Australian bookmaker.
Mesh is an illustrious Sydney PR Agency led by Suyin Cavanaugh (formerly of Cav Con).
The Play Revolution
The Play Revolution go into any workplace that is suffering from disconnection and help them out of it through activities, creativity and play.
Drury Lane Eatery
Drury Lane Eatery is a boutique café and kitchen in Port Macquarie, Australia
Make Your Data Center a Cloud Contender
Art DirectionWeb Design
The Game Just Changed
The only major Australian-owned wagering company in a landscape dominated largely by European players.
BrandingInteraction DesignUI/UX
Drivetime is an exciting new app that reads aloud your news headlines, emails and tells you about oncoming traffic camera information as you drive.
My Sweet Cuisine
My Sweet Cuisine is a French Pâtisserie in Bondi Beach.
K9 Legal
Art DirectionBrandingCreative Direction
An identity for dog lawyers. True.
Various Logos
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