My Sweet Cuisine

My Sweet Cuisine is a French Pâtisserie in Bondi Beach. 
Started in 2014 by the talented Parisien Gaëlle Tréguer, My Sweet Cuisine was looking for a brand that captured the elegance and french-ness of the wonderful pâtisseries and desserts Gaëlle and her team were making. The brief specifically asked to include the famous Le Petit Beurre Biscuits from Nantes.
We created a versatile brand that included a primary logo and variations of marques and seals.
Hand-made lettering

The typeface used in the logo was inspired by the Petit Beurre Biscuits from Nantes.
Custom Typeface
The original typeface was developed into a complete font. Each letter of the alphabet was hand-drawn along with all the french diacritics and ligatures.
K9 Legal
Art DirectionBrandingCreative Direction
An identity for dog lawyers. True.
Elastic Digital
Identity and site design for a leading B2B Marketing agency in Sydney Australia.
Mesh is an illustrious Sydney PR Agency led by Suyin Cavanaugh (formerly of Cav Con).
Magnus Omme
BrandingWeb Design
Logo and site designs for Swedish photographer.
Various Logos
BrandingInteraction DesignUI/UX
Drivetime is an exciting new app that reads aloud your news headlines, emails and tells you about oncoming traffic camera information as you drive.
BetEasy is Australia's last wholly owned Australian bookmaker.
The Play Revolution
The Play Revolution go into any workplace that is suffering from disconnection and help them out of it through activities, creativity and play.
Charlotte Wahrendorf
Logo designed for a Danish weaver specialising in cotton and wool.
Kelly Geddes
BrandingWeb Design
Kelly Geddes is an internationally acclaimed fashion photographer.
Back to Top