My Sweet Cuisine

My Sweet Cuisine is a French Pâtisserie in Bondi Beach. 
Started in 2014 by the talented Parisien Gaëlle Tréguer, My Sweet Cuisine was looking for a brand that captured the elegance and french-ness of the wonderful pâtisseries and desserts Gaëlle and her team were making. The brief specifically asked to include the famous Le Petit Beurre Biscuits from Nantes.
We created a versatile brand that included a primary logo and variations of marques and seals.
Hand-made lettering

The typeface used in the logo was inspired by the Petit Beurre Biscuits from Nantes.
Custom Typeface
The original typeface was developed into a complete font. Each letter of the alphabet was hand-drawn along with all the french diacritics and ligatures.
Mesh is an illustrious Sydney PR Agency led by Suyin Cavanaugh (formerly of Cav Con).
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