My Sweet Cuisine

My Sweet Cuisine is a French Pâtisserie in Bondi Beach. 
Started in 2014 by the talented Parisien Gaëlle Tréguer, My Sweet Cuisine was looking for a brand that captured the elegance and french-ness of the wonderful pâtisseries and desserts Gaëlle and her team were making. The brief specifically asked to include the famous Le Petit Beurre Biscuits from Nantes.
We created a versatile brand that included a primary logo and variations of marques and seals.
Hand-made lettering

The typeface used in the logo was inspired by the Petit Beurre Biscuits from Nantes.
Custom Typeface
The original typeface was developed into a complete font. Each letter of the alphabet was hand-drawn along with all the french diacritics and ligatures.
Mesh is an illustrious Sydney PR Agency led by Suyin Cavanaugh (formerly of Cav Con).
BrandingInteraction DesignUI/UX
Drivetime is an exciting new app that reads aloud your news headlines, emails and tells you about oncoming traffic camera information as you drive.
Drury Lane Eatery
Drury Lane Eatery is a boutique café and kitchen in Port Macquarie, Australia
BetEasy is Australia's last wholly owned Australian bookmaker.
Magnus Omme
BrandingWeb Design
Logo and site designs for Swedish photographer.
Make Your Data Center a Cloud Contender
Art DirectionWeb Design
K9 Legal
Art DirectionBrandingCreative Direction
An identity for dog lawyers. True.
Various Logos
The Game Just Changed
The only major Australian-owned wagering company in a landscape dominated largely by European players.
Kelly Geddes
BrandingWeb Design
Kelly Geddes is an internationally acclaimed fashion photographer.
Back to Top