Live Traffic is a service from Transport for NSW that is the trusted source for all real-time information on traffic incidents, major alerts (like flooding or bushfires), ongoing and scheduled roadworks, breakdowns, and events.
Transport for NSW wanted to radically transform the app into a powerful tool for commuters and the transport industry by adding two crucial new features; the ability to plan trips to be notified of scheduled incidents in advance and a geo-fenced alert system to notify users about events, such as floods and bushfires.
I was Creative Director on this project while at KPMG Digital Experiences. I oversaw the entire project, from product design and the UI and UX phases to development and delivery.
Client
Transport for NSW
Agency
KPMG Digital Experiences
My role
Product designer
Creative Director
App designer
Download apps
Apple iTunes
Andoid Play Store
UX and prototyping
The team immersed themselves in Live Traffic’s world to define the end-to-end user experience and functionality.
The app was stress-tested through rapid prototyping with users ranging from commercial drivers to families and commuters. During the prototyping process, the team better understood the technical requirements and limitations of using real-time incident data. They also faced the challenge of finding the most effective way to visualise this data on maps.
Wireframes and user journeys
Accessible to everyone
It was vital that the app did not cut corners regarding accessibility. When it came to colours, we ensured that all aspects of the interface utilised a high level of contrast and clarity of function. Considering accessibility from the very first stages meant that the page designs were crafted with the ability to enlarge font sizes and iconography significantly.
The following are some accessibility principles followed in creating the Live Traffic App.
Beauty in the Design System
We developed a Design system based on four fundamental design principles: Consistency, Accessibility, Modularity, and Scalability.
Another of the design tenants we adhered to was native functionality on both Android and iOS platforms. The app needed to feel natural and familiar to the user, whatever platform they were using.
Results
The app was delivered on time and has maintained a 4.6-star rating on Apple's App Store, along with positive feedback from users. After a year, the app was ranked #16 in travel on both Apple's App Store and Google's Play Store.
Fiona McKenzie
Manager Digital Products
Transport for NSW