Elastic Digital is a leading B2B Marketing agency in Sydney Australia that I was privileged to work with for nine years. As their Creative Lead I was responsible for the look and feel of the company and everything we created.
Logo
 
The RGB colour model and the way its colours can be combined to produce a broader spectrum felt like a natural basis for a digital design company. The overlapping effect of the three panels and the creation of pure white at the core of the design symbolises the union of the three main products in the Elastic Digital Suite: Enablement Tools, Educational Tools and The Grid
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