Drivetime

Drivetime is an exciting new app that plays your music and podcasts, pausing them automatically to read aloud your news headlines, emails and oncoming traffic camera information as you drive. 
 
The project included branding, iconography and app UI design. Drivetime is available on the AppStore. 
The Drivetime Mark
 
Since the core function of the app was to read aloud your messages and alerts as you drive, the logo needed to describe this. A simple grid system was developed that the main logo and greater icon family was built upon.

The Drivetime font — DIN Next Rounded LT Pro — was originally designed for German traffic signs and the Drivetime colours are the red, purple and blue, as used by the BMW M series.
These details are neat and subtle nods to the automotive Industry. 
Drivetime is available on the AppStore.
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