Charlotte Wahrendorf

Charlotte Wahrendorf is a Danish weaver and textile artist who specialises in cotton and lambswool.
Main logo
The Logo Framework

With the logo, I wanted to depict the art of weaving right in the middle.

While 'CW' are already Charlotte's initials, they are also the first letters of cotton and lambswool, the two primary sources of material. The two letters are woven together to make the final logo.

Fonts and Colours

Since Charlotte is Danish, the colours chosen are based on the traditional Danish colours - but with a twist. In place of red, I wanted 'week old watermelon' and in place of white: 'Århus clay'.

The font 'Tribute' worked as a warm contrast to the precise lines of the mark.
Imagery and Applications

The two chief sources of material that Charlotte works with are lambswool and cotton. Pictures of these subjects were used in promotional material and applications. 
BetEasy
BrandingTypography
BetEasy is Australia's last wholly owned Australian bookmaker.
My Sweet Cuisine
BrandingTypography
My Sweet Cuisine is a French Pâtisserie in Bondi Beach.
Drury Lane Eatery
BrandingIllustration
Drury Lane Eatery is a boutique café and kitchen in Port Macquarie, Australia
Make Your Data Center a Cloud Contender
Art DirectionWeb Design
Magnus Omme
BrandingWeb Design
Logo and site designs for Swedish photographer.
Various Logos
Branding
Kelly Geddes
BrandingWeb Design
Kelly Geddes is an internationally acclaimed fashion photographer.
The Cloud Made Simple
Art DirectionIcon DesignWeb Design
HP wanted simplicity. They got dot-to-dot drawings.
The Game Just Changed
Branding
The only major Australian-owned wagering company in a landscape dominated largely by European players.
Elastic Digital
Branding
Identity and site design for a leading B2B Marketing agency in Sydney Australia.
Back to Top